A theory developed by Marshall McLuhan, analyzes the impact of media through the society and communication technology on human culture. Looks into how media communication affects our understanding, perception, feeling, and value.
It gives us insights on how we should act, what we see, how we should feel, etc.
McLuhan’s theory of media ecology is best captured in his famous aphorism: “ The medium is the message. ” The message separate from the medium itself. The medium delivers the message, he collapsed the distinction between the message and the medium.
Example is TV alters our symbolic environment. It doesn’t matter what the shows is about that is on TV. What matters is that TV itself is a shared media experience that everyone can be part of . Therefore it becomes a part of our environment and culture. we should not let technology overtake us and turn us into devices. It begs the question of who is controlling what.
Communication Theory 