Cultivation Theory

Cultivation theory is about the notion that those who spend more time watching TV aremore likely to see the “real world”
through TV’s lens. The concept of “cultivation” thus refers to the independent contribution television viewing makes to audience members’ conceptions of social reality.

Television viewing cultivates ways of seeing the world those who spend more time “living” in the world of television are more likely to see the “real world” in terms of the images, values, portrayals and ideologies that emerge through the lens of television. Since this theory is the impact of Television among individual a good example is, being brainwashed by the TV programs like TV in U. S which has a great impact on to other nations. All of the stereotypes coming out of it.

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