Elaboration Likelihood Model where in persuasion is much associated with our everyday lives. A persuasion could occur if readers or listeners as well also the viewers analyzes the message from what they read, listen or watch. It’s message that we read maybe remembered by us but if we didn’t read it may not. If we did not learn something, it is not possible to remember it and we will not be persuaded by it.
Example, when you are watching Netflix, there are some movies pop up on the home screen but because of the title and the picture of it you don’t want to watch it because it’s not pleasing as well. In every movie it must be understand the attitude of every viewers and movie that can easily to persuade.
Communication Theory 